Relevance
About Indiegroup
Above all, content is the base for success of a website.
That is why we at Indie Group are convinced that relevance of the information that is offered, should be taken into account on an equallly importance base as the communication platform, when developing a website.
Adaptivity is the means to improve the relevance of the information for the individual visitor. It offers the visitor the possibility to influence and personalize the order of information presented by the company.
Building an adaptive website through the use of widgets is another method to let the visitor determine relevance and content. It heightens the experience, recognition and involvement.
For Indie Group this golden rule is most definitely the one they obey: "Content is king but relevancy rules"
In the past few years Indie Group has been strongly involved in research and development of adaptive applications and web-projects that put the user as central point of communications. One of the strong exponents of this research is translated in the Cognistreamer Innovation Portal, a portal environment for optimizing idea-flow in an innovation track.
